BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20260517T151700Z
DESCRIPTION:Click for Latest Location Information: http://das2018.dataversi
 ty.net/sessionPop.cfm?confid=124&proposalid=9918\n<p>Picture a scenario whe
 re you don&#39;t have to request an annual budget from your leadership to o
 perate your Master Data Management (MDM) program and Data Integration servi
 ce. Too good to be true? Is that possible? Yes, it is.<br />\n<br />\nWheth
 er you&#39;re managing and offering data content or a data service, you mus
 t provide quantifiable value to the consumer for the price you expect them 
 to pay.<br />\n<br />\nHow do you prove value? How do you set the right pri
 ce? It doesn&#39;t matter if your organization is a data broker to other or
 ganizations or if you&#39;re operating entirely within your own organizatio
 n. The ability to quantify value, translate data and services into pricing,
  manage your budget, and continually prove the value proposition to current
  prospective customers are key capabilities in making a $0 budget request r
 eality.<br />\n<br />\nIn this session, we&#39;ll explore the model to buil
 d these capabilities.<br />\n<br />\nCovered topics include:</p>\n\n
 Monetizing data\n	Monetizing a service\n	Developing a price plan\n
 Operating in a business model approach\n
 Marketing as an important component to success\n\n
DTSTART:20181010T140000
SUMMARY:Monetize Your Data Program and Service: Achieve Full Expense Recove
 ry
DTEND:20181010T145959
LOCATION: See Description
END:VEVENT
END:VCALENDAR